The pitch
Walking in with a strategy and a bag of MnMs.
The pitch happened fast. I was given minimal guidelines the day before and built the strategy overnight. But the real moment wasn't in the deck. It was in the room. Before the presentation started, I had the Melissa Data team brainstorming fun social post ideas with me. By the time we got to the slides, they were already invested.
Credited with winning the client.
Melissa Data was a new vertical for Bastion, representing a larger international market. I was specifically credited for their decision to sign with the agency, and took on primary client communication from the start of the engagement.
The approach
Three ways to make data quality interesting.
With services that were broad and technical, the content strategy needed to simplify without dumbing down. Each pillar addressed a different audience need.
App Education
Short-form video showing Melissa's app in action, making the product tangible and demonstrating real-world use cases.
People and Culture
Built a content pillar around the team behind Melissa, giving the brand a human face and making a complex B2B product feel relatable.
Industry Education
Accessible content explaining what data quality means and why it matters, positioning Melissa as a resource in their space.
Before and after: giving a brand its people back.
Before
After
The results
Made a faceless SaaS company human.
Organic content performed well throughout the engagement. I served as primary client contact from day one and contributed to winning a new B2B vertical for Bastion.
