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King Taco

Social media strategy and content across three accounts: Pasadena, Pico Rivera, and Catering.

Timeline Sep 2019 – Apr 2020

Accounts Pasadena · Pico Rivera · Catering

Role Social Media Strategist & Content Creator

Instagram @kingtacopasadena

The brief

One brand identity across three distinct presences.

King Taco's Pasadena and Pico Rivera locations each had their own audience and local voice, while the Catering account needed stronger brand cohesion and a more consistent presence. The goal was to unify all three accounts while giving each its own identity.

Goals

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Cohesive brand identity across all three accounts

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Grow engagement for the location accounts

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Launch the Catering presence

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Original photography and video on-site

The accounts

Three accounts, one family.

Each account served a different audience and purpose, but all needed to feel like they belonged to the same brand. I developed content pillars and a visual approach for each that balanced individual personality with collective cohesion.

King Taco Pasadena

King Taco Pico Rivera

King Taco Catering

The approach

Cohesive identity, original content.

On-site photography & video

Attended locations and catering events to capture original photography and video, shot with social-first framing for feed posts, stories, and cross-platform use.

Cross-account promotion

Used the location accounts strategically to drive awareness of the new Catering offering, creating content bridges across the three presences.

Print and digital collateral

Produced email graphics, event menus, signage, and brochures to support the catering presence and give the brand consistency across every touchpoint.

Content examples

Feed posts across all three accounts.

Pasadena

Pico Rivera

Catering

Catering services

Developed targeted campaigns for weddings, corporate events, birthdays, and private gatherings. Produced supporting materials across print, digital, and email.

The results

More engagement, across every channel.

Engagement increased 20% across all three accounts.

Natalie Zelezny

Social Media · Content Creation · Community

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