Brand identity and content strategy for a personal trainer launching as a content creator.
Restorative Fitness is a personal training brand built on the idea that caring for your body is also a practice in caring for your mind. He had an existing logo but wanted something created specifically for him, something bolder that could communicate that philosophy visually and scale as he grew as a content creator.
I created the full brand package and advised him on social strategy. He still uses it today, across his social channels and to brand the content he shoots out of his home gym and the spaces he trains in.
Scope
Logo refresh
Color palette, typography, and usage guidelines
Content strategy direction
Before
After
Display / Logo Font
Used for the logo wordmark, major headlines, and high-impact moments. Strong, condensed, and built to hold weight.
Body / UI Font
Clean, readable, and modern. Used for body copy, captions, labels, and supporting text across all formats.
Used across his digital content, marketing materials, and home gym.
See the brand in use at @restorative_fitness on Instagram.