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Restorative Fitness

Brand identity and content strategy for a personal trainer launching as a content creator.

Timeline May – June 2021
Context Freelance
Role Brand Identity & Strategy
Platforms Instagram
4 yrs Brand still in use
5 Brand assets created
The work

Bold enough to own a room. Clean enough to scale.

Restorative Fitness is a personal training brand built on the idea that caring for your body is also a practice in caring for your mind. He had an existing logo but wanted something created specifically for him, something bolder that could communicate that philosophy visually and scale as he grew as a content creator.

I created the full brand package and advised him on social strategy. He still uses it today, across his social channels and to brand the content he shoots out of his home gym and the spaces he trains in.

Restorative Fitness creator

Scope

Logo refresh

Color palette, typography, and usage guidelines

Content strategy direction


Logo evolution

Before

Restorative Fitness original logo

After

Restorative Fitness final logo
Logo family
Restorative Fitness logo family
Typography

Display / Logo Font

Restorative Fitness logo font

Used for the logo wordmark, major headlines, and high-impact moments. Strong, condensed, and built to hold weight.

Body / UI Font

Restorative Fitness font package

Clean, readable, and modern. Used for body copy, captions, labels, and supporting text across all formats.

Color palette
Restorative Fitness brand colors

The result

A brand built to last.

Used across his digital content, marketing materials, and home gym.

Still running strong.

See the brand in use at @restorative_fitness on Instagram.

Restorative Fitness content feed
Restorative Fitness creator gym

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Natalie Zelezny

Social Media · Content Creation · Community

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